They come pre-loaded with software that, in addition to automatically backing up your PC, also sucks down all the photos you've stored on Facebook and Flickr. Take as an example the new Backup Plus line of drives from Seagate. Hoping to change that thinking, manufacturers are introducing more consumer-friendly add-ons to their storage products. Warranty and brand loyalty are sometimes factors – we each have horror stories about dead hard drives, all of which end in a declaration along the lines of "I'll never buy a Whizzo-Disk USB drive again!" – but the fact is, most people just focus on how much it holds and how much it costs. Unless you're a deep study, the differences between competing portable storage drives seem minute, and few things influence purchasing decisions more than capacity and price. A hard drive is a hard drive is a hard drive.
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